by Jeff Strite

This content is part of a series.

Top Models (3 of 4)
Series: Modeling For God
Jeff Strite
II Thessalonians 3:7-9

OPEN: We played a youtube video that gave a lighthearted view of fashion since 1911:

That video displayed the changes of style and fashion that have taken place over the years.

ILLUS: I remember looking back at some of my high school pictures… and I admit to being embarrassed at how I looked back then. Corduroy jacket, pants an inch or so above my pants or bellbottom pants.
I wouldn't dress like that ever again.
But back then it seems to have been the norm.

Poodle skirts and bell-bottom pants are no longer trendy anymore. Most people wouldn't feel comfortable wearing them to school or to work because they're out of style now.
Clothing styles change. And one of the driving forces behind those changes in style are Fashion Houses.
If clothing styles didn't change the fahion companies wouldn't be able to sell as many clothes. They need for new fashions to be introduced on a regular basis, so they try very hard to sell a new types of clothing to the next generation (who are actually looking for a way to not look like their parents and grandparents anyway).

Now the primary tool Fashion houses use to introduce these new styles and trends… is the model. Every clothing company realizes it's easier to sell clothing if you can see it on a live model.
Whether it's Prada, or J.C. Penney or WalMart - you'll almost always see clothes being worn by live models.

The reason they do this - is so that we can see how their clothes look on real people.
Now, of course, their real people don't look anything like me or you. They're generally very handsome and athletic men and women who would look good in just about anything they'd wear. But once we've seen those clothes on that handsome man, or beautiful woman the Fashion House hopes we'll think… "Gee, maybe I'd look like that if I owned that shirt/blouse/skirt/suit"

You see, those li ...

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