by Stephen Whitney

This content is part of a series.

Humility Demonstrated (7 of 8)
Series: John the Baptist
Stephen Whitney
John 1:19-30

When Dave Thomas, the founder of Wendy's fast food stores died in January 2002, old friends, strangers and employees dressed in
Wendy's uniforms were among the thousands of mourners who
waited in line for more than an hour to pay their respects to him.

Dave Thomas began pitching his burgers and fries in television commercials in 1989 and went on to become a household name.
He died of liver cancer at his home in Fort Lauderdale, FL. He
was just 69 years old.

Chris Corona 27 years old said that even though he never met Dave personally he felt like he knew him because of his simply commercials. "He just looked like a nice guy. You could tell
the guy had personally to get up and do those goofy commercials."

Those homespun commercials that Dave made helped turn the
hamburger chain into one of the world's top fast-food enterprises.
Dave who appeared in more than 800 of their humorous ads
usually wore a white-short sleeved shirt and a red tie and always
had a smile on his face.

People said that what they liked about Dave was that he was very
believable, trusting and caring. If you could trust the man behind
the commercial you could trust the product he was selling.

The Chief Executive Officer of Wendy's noted, "Dave always said
he was the messenger, not the message." Dave Thomas knew the
message he was announcing wasn't about him, it was about the
hamburgers he was selling to the people.

He knew who he was, he was just the messenger, not the product.
It was all about how good the hamburgers were, not about Dave.

John the Baptist knew what his role was: it was to introduce people to Jesus Christ. He was called by God to reveal others to Christ.


Because of John's unique message, dress and style didn't fit into the religious role the priests maintained in the temple they wanted to know who he was. ...

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