by Robert Walker

How Far Does Love Go?
Robert Walker
I Thessalonians 3:13

Do you remember Bubba Smith? He retired from professional football a few years ago. Then, after he retired from playing football, Bubba Smith started making beer commercials. He was the guy who tore the top off of beer cans, & engaged in the argument about whether it is less filling or tastes great. You remember him now, don't you?

In a magazine article about him, Bubba Smith said that he has never, ever drunk beer. Drinking any kind of alcoholic beverage just isn't a part of his life. But he advertised it & felt good about his job. It was an easy job. It was an enjoyable job, & it paid a good salary.

Until one day when he went back to Michigan State, his alma mater, as the Grand Marshal of the Homecoming Parade. As he was riding in the limousine at the head of the parade, he heard the throngs of people on both sides of the parade route shouting. And what were they shouting? "Hail to Michigan State?" No! One side was shouting, "Tastes great!" & the other side was shouting, "Less filling!"

Bubba Smith suddenly realized that he & the beer commercials that he made had had a tremendous impact on the students at Michigan State. And the message that they had gotten was that "It is all right to drink light beer."

Later, Bubba was in Ft. Lauderdale during Spring Break, & he saw drunken college kids up & down the beaches, shouting "Tastes great! Less filling!"

And when it came time to renew his contract, he refused to sign because he said that he didn't want his life to count for something like that. He said that there was a still, small voice in his mind that kept saying, "Stop, Bubba. Stop."

Bubba Smith loved those young people enough to give up an easy joy; an enjoyable job and it paid a good salary.

The greatest need among God's people is that they should become loving toward one another, and toward men and women in general. This is a terrible admission to have to make, indeed it is a c ...

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