by Rick White

This content is part of a series.

When You're Through Changing, You're Through (2 of 6)
Series: What Are The Famous Last Words Of A Dying Church?
Charting Our Course: Declaring Our Purpose For The 21st Century
Rick White
1 Chronicles 12:32, Acts 6:1-4, Hebrews 13:8

Introduction: We have all heard the expression, "he could sell a refrigerator to an Eskimo". It represents the paradigm hardest sell. But today we are going to talk about something that beats it by a mile. Have you ever offered a new idea and been shot down immediately for daring to think outside the box? The hardest sell of all is a new idea. Primarily because it requires change. For example:

- Everything that can be invented has been invented.- Charles H. Duell, U.S. Commissioner of Patents, 1899
- The horse is here to stay, but the automobile is only a novelty, a fad. -a president of Michigan Savings Bank advising against investing in Ford Motor Co., 1903
- I think there is a world market for maybe five computers. -Thomas Watson, President of IBM, 1943
- Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night. -Daryl F. Zanuck, head of 20th century Fox, 1946
- You ain't going nowhere son. You ought to go back to driving a truck.-Grand Ole Opry's Jim Denny to Elvis Presley, 1954
- There is no need for any individual to have a computer in their home-Ken Olson, president of Digital Equipment Corp. 1977
[Certainties for the new millennium, Fax of Life, Rubel Shelly]

As Yogi Berra once said, "The future ain't what it used to be."

In Machiavelli's famous The Prince, he wrote: "It ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do wel ...

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