by Rick White

This content is part of a series.

What's That Fragrance You're Wearing? (4 of 26)
Series: Truths That Transform
Rick White
2 Corinthians 2: 12-17

Now when I came to Troas for the gospel of Christ and when a door was opened for me in the Lord, I had no rest for my spirit, not finding Titus my brother; but taking my leave of them, I went on to Macedonia. But thanks be to God, who always leads us in His triumph in Christ, and manifests through us the sweet aroma of the knowledge of Him in every place. For we are a fragrance of Christ to God among those who are being saved and among those who are perishing; to the one an aroma from death to death, to the other an aroma from life to life. And who is adequate for these things? For we are not like many, peddling the word of God, but as from sincerity, but as from God, we speak in Christ in the sight of God.

Introduction: The cosmetic industry is a multi-billion dollar industry. A large portion of those sales are directly related to colognes, perfumes, etc., fragrances that smell good. They appeal to us or to those we are trying to impress. Sales of men's fragrances have really taken off in recent years. The Madison Avenue marketer's have done an amazing job in pulling us in to buy these products.

(1) The hottest new fragrance among men today is called Escape. According to the home office of Dillards in Little Rock, it's popularity has something to do with the fact that it is made by Calvin Klein. It is made from grapefruit, birch leaves, and juniper. It first has the smell of melon, and then has a rather sporty fragrance. It sales for $45 and has it's broadest appeal to men, ages 18-25.

(2) Another popular fragrance among men is Safari. It has a heavier smell and appeals to older (perhaps mature is the better word) men.

(3) Now for the ladies. One of the newest and hottest products on the market is Wings, by Georgio Beverly Hills. This revolutionary fragrance introduces dramatically different new notes. It is comprised ...

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