The Full Life of a Mom
Mom's, we salute you today. We do so for many reasons. The most obvious is because our society has designated today as Mother's Day. As most of you may know, the American Mother's Day observance was the life's work of Anna M. Jarvis (1864-1948). She crusaded for years in behalf of the observance. She felt her mother and every mother she knew deserved the honor of a special day. Finally, in 1914, President Woodrow Wilson proclaimed the second Sunday in May as Mother's Day. He established the day as a time (in his words) for ''public expression of our love and reverence for the mothers of our country.''
We have come a long way since the first observance of Mother's Day. Hallmark estimates that 150 million Mother's Day cards will be sent this year making Mother's Day the third largest greeting card holiday of the year.
I know I am going to get in trouble again. Some of you haven't let me forget the Valentine's Day facts I shared with you. According to the National Retail Federation's 2007 Mother's Day Consumer Actions and Intentions Survey, consumers will spend an average of $139.14 on mom versus last year's $122.16. (While the current statistics aren't available, according to my personal research, the average for those in this room will be considerably lower than the national average.) According to the research, about a third of shoppers will buy their moms clothes, another third jewelry, and nearly three-fourths will give their moms flowers. Gift cards and certificates have gained in popularity in recent yeas. Other popular gifts include books, CD's, and electronic gadgets. (Sandra O'Loughlin, Brandweek.com, April 17, 2007)
Other interesting stats: The phone rings more often on Mother's Day than any other day of the year. However, Father's Day registers the most collect calls. Go figure! In addition, the Saturday before Mother's Day is the biggest day of the year at car washes. What mom thinks matters ...
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