Just Do It!
Steve N. Wagers
1. Nike has just done it for more than 25 years: the 'swoosh' is as recognizable as the golden arches or the peace sign, and nothing symbolizes success better than the simple symbol that flashes from feet the world over.
2. The Nike legend began with an amazing partnership between two track and field stars, Bill Bowerman and Phil Knight. Bowerman coached the track team of the University of Oregon, and he was focused on perfecting the running shoe. Knight, a former Oregon undergrad and track star, put his Stanford MBA to use when he convinced Japanese athletic shoe manufacturer Onitsuka Tiger to market their shoes in the U.S.
3. Nike made its initial debut at the 1972 Olympics, on the feet of Steve Prefontaine. The company passed out t-shirts with their logo, and the biggest question of the day was "Who's Mike?" But even with all the confusion, Nike's sales took off, and within the year, sales were at almost 2 million.
4. Nike skyrocketed to superstardom when it got Chicago Bulls superstar Michael Jordan to endorse his own shoe, the Air Jordan in 1985. Nike Airs followed, starting an arms race with the other athletic shoe brands in terms of technical wizardry and celebrity endorsement.
5. In the late 80's, Nike slipped from its gold medal position of number 1 in sports apparel and equipment. Sales were down, morale was low, and advertising executives were grasping at any idea that might prove to once again establish the mega-corporation. In 1988, the idea was found in just three simple words: 'Just Do It!" And do it they did. The idea promoted the idea that there were no excuses in life anymore, and Nike once again led the pack with the simple slogan to success. (1)
6. As much of a household name that Nike may be, and as familiar as we are with the words, 'Just Do It;' the advertisers could be accused of plagiarism. Their slogan is not original. It did not originate in 1988. In fact, it ...
There are 20292 characters in the full content. This excerpt only shows a 2000 character sample of the full content.