Today in the Word
, June 14, 1992
Americans spend $50 million a year on subliminal message tapes designed to help them do everything from improve their self-image to stop smoking. But there's no hidden message in the National Research Council's verdict on such techniques. The Council's report, released in September 1992, concludes that subliminal messages simply don't work. They don't deliver the life-transforming power they promise.