U.S.News & World Report, July 29, 1996.
Age is catching up with the baby boomers--the third of the population born between 1946 and 1964--but many aren't ready to admit it. A survey of more than 1,200 30-50-year-olds finds that most (76%) are convinced that they look younger than their actual age. Most (73%) also believe that people who were 50 a generation ago looked a lot older than do today's 50-year-olds. The Louis Harris Poll, financed by Ortho Pharmaceutical Corp., maker of Renova skin cream, also found:
The typical boomer, the survey finds, thinks middle age begins at 41. Older boomers have a much different view of middle age than do younger boomers. "If you could stay one age forever, what age would it be? the survey asks. Boomers in their early 30s tend to wish they could have stayed in their 20s. The favorite age cited by boomers from 45 to 50 is "45 or older."